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Positioning Strategies of Fanta and Sprite

Positioning Strategies of Fanta and Sprite

Suppose it is a hot summer day. The rays of the Sun are igniting every single thing around you. Probably you feel thirsty and need to drink a beverage that will suit the situation. What will you...

Positioning strategies of Colgate and Sensodyne

Positioning strategies of Colgate and Sensodyne

Oral hygiene is crucial for everyone to stay healthy, and attractive, and to be able to enjoy any type of food and drink. With time, people started giving more and more importance to oral hygiene. Throughout the...

Positioning Strategies of Lay’s and Doritos

Positioning Strategies of Lay’s and Doritos

Lay’s and Doritos are American snack brands that are widely distributed and popular. On the one hand, Lay’s is a brand of potato chip varieties with 200 classical flavors. Doritos, on the other hand, is a brand...

Segmentation Strategy of Samsung

Segmentation Strategy of Samsung

The industry of electronics is highly competitive, fast-growing, and demands immense investments in R&D. Samsung is one of the most influential, popular, and powerful representatives of this industry. This technology giant was founded in 1969 in South Korea. The...

Positioning Strategies of Volkswagen and Audi

Positioning Strategies of Volkswagen and Audi

Volkswagen Group is an enormous company that owns Audi, Scania, Porsche, Skoda, Bentley, Lamborghini, Bugatti, Volkswagen commercial, MAN and Ducati and sells passenger cars. Audi AG is a German automobile manufacturer. The branch of Volkswagen Group Company...

Segmentation Strategy of Dove and Nivea

Segmentation Strategy of Dove and Nivea

Dove and Nivea are influential, popular, and demanded companies that represent the cosmetics industry. This industry is severely competitive as the demand for self-care and cosmetics products is continuously growing along with a variety of offerings. Dove and Nivea are...

Positioning Strategies of Hyundai and Honda

Positioning strategies of Hyundai and Honda

Hyundai and Honda are two strong and popular names in the automobile manufacturing industry. Both of these companies are quite experienced and successful in what they do. Hyundai and Honda have remarkably similar names and logos. Throughout many years many...

Target Markets of Intel and IBM

Target Markets of Intel and IBM

Intel and IBM are two enormous multinational technology companies. Intel manufactures semiconductor chips that are used in every electronic equipment to store data and programs. IBM, on the other hand, produces computer hardware, software, and middleware. The...

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