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Target Markets of Canon and Nikon

Target Markets Of Canon and Nikon

Since our eyes are unable to take pictures, cameras come in handy when capturing moments that are gone forever otherwise. In this case, Canon and Nikon are often the first brands that come to mind when thinking...

Target Markets of Johnson & Johnson and Unilever

Target Markets of Johnson & Johnson and Unilever

 Johnson & Johnson and Unilever are the highest valued multinational corporations in consumer-packaged goods, medical and pharmaceutical devices. You are undoubtedly acquainted with brands such as Clean & Clear, Listerine, Rolaids, Lipton Tea, Dove, Cif, Domestos, Percil,...

Target Markets of Levi's and GAP

Target Markets of Levi’s and Gap

Most probably you are familiar with Levi’s and GAP, or at least have heard their names. These two brands are renowned and popular representatives of the fashion and clothing industry. Levi’s and Gap were founded in the...

Target Markets of Skechers and Reebok

Target Markets of Skechers and Reebok

When talking about footwear giants that have made an impact, brands that come to mind are Adidas, Nike, Reebok, and Skechers. Since 2005, Reebok has become a subsidiary of Adidas, while the founder of Skechers had been...

Target Markets of Asus and Dell.

Target Markets of Dell and Asus

Nowadays, we live in a digitalized world, where technological gadgets have become a necessity. When it comes to one of the best computers to choose from, Asus and Dell are two of the best laptop brands. Both...

Target Markets of Hyundai and Kia

Target Markets of Hyundai and Kia

The Hyundai Motor Company and KIA Motors Corporation are South Korean multinational automotive manufacturers. The companies are widespread through 193 and 172 countries, respectively, totaling 7.2 million vehicle sales in 2019. $3.5 Billion and $2.1 Billion EBIT...

Positioning strategies of Starbucks and Dunkin'

Positioning strategies of Starbucks and Dunkin’

Starbucks and Dunkin are two big and influential names in the food and beverage industry. These companies managed to succeed and grow to become worldwide giants with more than 10.000 locations globally. Their dedication, passion for work,...

Target Markets of British Airways and Lufthansa

Target Markets of British Airways and Lufthansa

British Airways and Deutsche Lufthansa AG are the most prominent European giant airlines. Serving more than 47 million and 142 million people annually, accordingly, the companies generated total revenues of 13,021 Million euros and 38 Billion euros, in 2018. The dominant strategy of both...

Target markets of Fendi and Prada

Target Markets of Fendi and Prada

Fendi and Prada are two big names among renowned and influential luxury fashion houses in the world. Their production involves apparel, footwear, handbags, accessories, etc. Fendi was launched in 1925 in Rome as a fur and leather...

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