marketing And Social Media Blog

Positioning strategies of Starbucks and Dunkin'

Positioning strategies of Starbucks and Dunkin’

Starbucks and Dunkin are two big and influential names in the food and beverage industry. These companies managed to succeed and grow to become worldwide giants with more than 10.000 locations globally. Their dedication, passion for work,...

Target Markets of British Airways and Lufthansa

Target Markets of British Airways and Lufthansa

British Airways and Deutsche Lufthansa AG are the most prominent European giant airlines. Serving more than 47 million and 142 million people annually, accordingly, the companies generated total revenues of 13,021 Million euros and 38 Billion euros, in 2018. The dominant strategy of both...

Target markets of Fendi and Prada

Target Markets of Fendi and Prada

Fendi and Prada are two big names among renowned and influential luxury fashion houses in the world. Their production involves apparel, footwear, handbags, accessories, etc. Fendi was launched in 1925 in Rome as a fur and leather...

Target Markets of Sony and LG

Target Markets of Sony and LG

Everyone probably owns a product from or has at least heard about Sony and LG. These two companies are two multinational conglomerate corporations that sell home entertainment and appliances. Throughout their existence, both of the companies have...

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