Beer is a very popular alcoholic drink. Close to beer, there are whiskey, whine, vodka. But there is one difference, we drink beer a lot. In some countries like the Czech Republic or Germany, beer replaces even...
by Darbinyan Perch · Published June 22, 2019 · Last modified February 27, 2022
Every famous brand has a specific archetype which is one of the 12 archetypes. This idea also refers to brands like Volvo and BMW, Jaguar and Mercedes-Benz. What are the main marketing and branding tactics they use...
Branding is a very interesting and even exciting process. Dozens of factors react to this phenomenon. Just drawing a logo, or defining the colors of the brand is not enough. The brand like people has its characters,...
There are several famous marketing theories about which we speak about all the time. One of them is the most famous, the theory of 4Ps. I personally have learned the theory and thought that is the real...
What is a brand promise? The question has several answers. In general, the brand wants to connect with people, to be a part of their life, a friend or a close person. It promises us a happy...
by Darbinyan Perch · Published May 11, 2019 · Last modified January 9, 2023
Coca-Cola is a huge company which has implemented millions of marketing tactics and researched all the market to find out its specific target market. Who are these people? What is the segment that Coca-cola puts all its...
12 brand archetypes. / Branding
by Darbinyan Perch · Published May 7, 2019 · Last modified April 12, 2021
What are brand archetypes? We can answer this question in many ways. But at first let’s give a quick definition to the term brand archetype. We should remember that archetypes are widely used by Carl Gustav Jung....
12 brand archetypes. / Branding
by Darbinyan Perch · Published April 28, 2019 · Last modified April 16, 2021
An innocent brand archetype is one of the 12 Jungian archetypes. How is Innocent different from other archetypes? What are the benefits of the Innocent archetype? Let’s find it out now.Innocent brand archetype’s strategy is to help...
12 brand archetypes. / Branding
by Darbinyan Perch · Published April 15, 2019 · Last modified November 2, 2021
Jester brand archetype is one of the 12 Jungian brand archetypes․ How can we differ it from other archetypes? Jester archetype tries to spend every moment with full enjoyment. It wants to fill the customers’ life with...
Branding / Famous brands' archetypes
by Darbinyan Perch · Published March 20, 2019 · Last modified February 23, 2022
In these series of the revelation of different brand archetypes apple is our next stop. What is Apple? What is its success phenomenon? How they reached their marketing goals? All these answers are hidden under the phenomenon...
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