12 brand archetypes. / Branding
by Darbinyan Perch · Published March 13, 2019 · Last modified April 19, 2021
Everyman (Regular guy) brand archetype is one of the 12 Jungian archetypes. How is it different from the other archetypes. What are its specificities and advantages? Everyman brand archetype’s core desire is to connect with others. Their...
We are all used to define our target market considering demographics, age, family size, income level. What does it give us? Of course no specific information about their lifestyle, preferences. What they love. Why they should buy...
12 brand archetypes. / Branding
by Darbinyan Perch · Published February 21, 2019 · Last modified October 3, 2021
The magician tries to find out the fundamental laws of the universe. It seeks to make customer wishes come true. Sometimes the magician can be trapped, because of manipulative behavior. The strategy of the Magician is being...
12 brand archetypes. / Branding
by Darbinyan Perch · Published February 13, 2019 · Last modified December 6, 2021
What is the brand archetype Wheel? Why is it created? The answer is very simple. The wheel shows us the 12 archetypes in a very comprehensive way. It gatherers everything in one place. There are the ruler,...
12 brand archetypes. / Branding
by Darbinyan Perch · Published February 6, 2019 · Last modified December 19, 2021
Carl Jung’s 12 archetypes are all different and special ones. Each of them has its specific characteristics and motives. 12 brand archetypes have their unique colors, about which we are going to discuss in the blog post....
12 brand archetypes. / Branding
by Darbinyan Perch · Published January 30, 2019 · Last modified April 19, 2021
The creator brand archetype is one of the 12 Jungian archetypes. How is it different from the other archetypes? The creator has a desire to create something that has a perfect value. It reaches the level of...
12 brand archetypes. / Branding
by Darbinyan Perch · Published January 24, 2019 · Last modified October 24, 2021
The ruler brand archetype is one of the Jungian archetypes. How is it different from others?What are the benefits of the Ruler? The ruler seeks to control. It doesn’t matter whether it is a community or itself....
Branding / Famous brands' archetypes
by Darbinyan Perch · Published January 17, 2019 · Last modified February 23, 2022
Starbucks is a phenomenon. Everybody who has ever tried the coffee is familiar with the genius of Starbucks. They penetrate into our minds and souls. And this is how they do marketing. Starbucks fans are one of...
Branding / Famous brands' archetypes
by Darbinyan Perch · Published January 11, 2019 · Last modified February 23, 2022
Nike is a very popular brand. They have implemented various marketing tactics to reach their desired results. These tactics have their basics and philosophy. And here we reveal that Nike basics of archetypal tactics. Hero brand archetype...
by Darbinyan Perch · Published December 30, 2018 · Last modified April 19, 2021
The Caregiver brand archetype is one of the 12 Jungian archetypes. How does the following archetype be different from others? What are the benefits of the brand archetype? The main strategy of the brand archetype is protecting...
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