What are 12 Brand Archetypes?
What are brand archetypes? We can answer this question in many ways. But at first let’s give a quick definition to the term brand archetype. We should remember that archetypes are widely used by Carl Gustav Jung....
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The Innocent Brand Archetype Revealed
An innocent brand archetype is one of the 12 Jungian archetypes. How is Innocent different from other archetypes? What are the benefits of the Innocent archetype? Let’s find it out now.Innocent brand archetype’s strategy is to help...
The Jester Brand Archetype Revealed
Jester brand archetype is one of the 12 Jungian brand archetypes․ How can we differ it from other archetypes? Jester archetype tries to spend every moment with full enjoyment. It wants to fill the customers’ life with...
Apple Brand Archetype. A Complete Case Study.
In these series of the revelation of different brand archetypes apple is our next stop. What is Apple? What is its success phenomenon? How they reached their marketing goals? All these answers are hidden under the phenomenon...
Everyman (Regular Guy) Brand Archetype Revealed
Everyman (Regular guy) brand archetype is one of the 12 Jungian archetypes. How is it different from the other archetypes. What are its specificities and advantages? Everyman brand archetype’s core desire is to connect with others. Their...
6 Unique Target Market Examples.
We are all used to define our target market considering demographics, age, family size, income level. What does it give us? Of course no specific information about their lifestyle, preferences. What they love. Why they should buy...
The Magician Brand Archetype Revealed!
The magician tries to find out the fundamental laws of the universe. It seeks to make customer wishes come true. Sometimes the magician can be trapped, because of manipulative behavior. The strategy of the Magician is being...
The Brand archetype Wheel.
What is the brand archetype Wheel? Why is it created? The answer is very simple. The wheel shows us the 12 archetypes in a very comprehensive way. It gatherers everything in one place. There are the ruler,...
12 Brand Archetype Colors Revealed!
Carl Jung’s 12 archetypes are all different and special ones. Each of them has its specific characteristics and motives. 12 brand archetypes have their unique colors, about which we are going to discuss in the blog post....
The Creator Brand Archetype Revealed!
The creator brand archetype is one of the 12 Jungian archetypes. How is it different from the other archetypes? The creator has a desire to create something that has a perfect value. It reaches the level of...
