Social Media Strategy of Samsung

Everybody has used a few original electronics manufacturers at least once. Samsung is upon those companies. It is known for creating phones, television, memory cards, digital cinema screens, laptops, and other products. This company has been successful and in the spotlight since the 2000s. Once technology started evolving and people began using different social media networks for most of their days, social media marketing was born. That is when all various companies initiated developing social media strategies to maintain their image on their consumers’ phones. This blog will detail what type of social media strategy Samsung has to upkeep its successful notion. 

What type of strategy does Samsung use?

Samsung uses numerous microblogging types when undergoing the build-up process of coming out with a product. Samsung connects with its audience on Twitter, Instagram, Facebook, and other social networks. 

Samsung communicates its messages through pictures, post texts, and videos to spread the word and advertise its products.

How does Samsung use Facebook for marketing? 

To answer this question, let us look at a specific example of when Samsung increased its sales during a mobile launch. The company methodically made Facebook page connections.

In the process of the launch, Samsung rapidly created broad awareness through its Facebook social ads and millions of connections. Samsung reached over 588 million friends on its USA mobile page. 

Samsung uses its social media networks to increase sales alongside its traditional marketing tactics.

Behind Samsung’s KPIs, there are numbers. Samsung concentrates on increasing engagement and reaches by making great-quality localized or local content. 

Samsung aims to be a company that continuously increases its sales. This is where social media enters the picture. Still, the company believes it is more significant to be accepted by its consumers and be a valuable and active community component.

Samsung is doing everything possible to be as human as feasible in the corporate world. It is operating on regularity, credibility, and cohesion in its communications strategy. Although one case study can act in your favor and make you more well-known, it will not affect your brand perception. 

Samsung utilizes multiple channels, various usage, and goals. For the time being, Facebook is no longer the center of social media architecture. Yet, it is still one of the leading social media platforms. However, it acts like an amplifier to spread awareness and get more reach rather than a central hub. 

Facebook is suitable for sustaining existing campaigns and product launches and spreading information and news. On the other hand, Instagram and Twitter are more direct, specialized, and mobile. They act as engaging networks.

Samsung uses Twitter and Instagram for lifestyle, direct, and daily communication, recalling influencers, real-time contact, and maintaining existing campaigns. 

YouTube is the second-largest internet search engine. Thus, Samsung uses YouTube as a search-enhanced platform. 

Poland has more demand for social media now. Social media architecture is incredibly busy and active. Hence, most people and companies place their communication on social media networks to the next level. 

The latter has helped Samsung grow from primarily utilizing Facebook and global content to expanding the communication channel numbers. The company has made more local content, cinemagraphs, video clips, live-events coverages, etc. 

Samsung is also testing new tools and platforms such as Meerkat and Periscope. The company collaborates with key opinion leaders and influencers, not solely bloggers. 

Samsung wishes to be present on any platform where it has customers. The company aims to utilize every well-known platform and app among its consumers. They desire to be helpful, close, and valuable in the community. 

Integrating with the communities allows Samsung to pinpoint critical influencers without necessarily monitoring professional social media tools. Samsung attempts to reach new influencers, specifically ones that start showing enthusiasm for their products and company and can affect others in the long run. 

That is where social media monitoring is essential. That helps Samsung track the buzz that people make behind its leading products, projects, and events. Samsung also makes different projects concentrating on different keywords according to its goal. 

The company’s Public Relations department takes care of social media communication. Samsung employees cooperate internally. The company also has external resources from its social media agency. The latter helps with various tasks and channels depending on experience and skills. Those include the photo and video editing, strategy creation to creative work, community management, social media monitoring, and customer service. 

Samsung’s Consumer and Market Insight department and social media department monitor the effectiveness of the company’s Social Media activities. That helps the company to analyze its communication and activities from various angles. 

The latter enables Samsung to realize the best-fitting scale for its upcoming campaign. It could need to be improved or include more minor activities. Social Media Marketing is not solely counting likes and followers. There is so much more that goes into it. 

The social media strategy of Samsung helped it gain a meteoric rise. 

Samsung Mobile’s meteoric rise is not a casualty. The company thought everything through. This rise in the digital world includes an evaluation of three billion mobile users worldwide. It has become vital for brands and companies to connect with mobile customers on their chosen devices. 

MobiThinking states that with the help of international digital mobile marketing agencies, Samsung is a leader. Samsung conforms its mobile strategy to fit customer choices. That is because every handset/smartphone vendor must imitate Samsung. 

Inevitably, Samsung Mobile shines in this area. The company manufactures devices and mobiles that vary in price. Only some people can afford to purchase a luxury phone. However, everybody appreciates a great-functioning mobile. Samsung is not persuading its consumers to utilize one operating system over another.

Whenever brands are strict about mobile engagement, they push their consumers away. Users who have to utilize only the Android or iPhone app feel restricted. What if consumers are looking for something other than another app to clutter their mobile phone, or they own another handset? 

When consumers face conditions like such, they are more likely to switch the brand they are using and try a competitor’s product or service. 

Let us elaborate on the digital presence of Samsung.

Samsung proficiently utilizes social currency to fulfill corporate results. That is through the immense success of Samsung in social media marketing. 

The social currency characterizes the openness to share knowledge and consumer engagement with the company. By expanding its social media sight, Samsung has done everything in its power to allow brand loyalists and consumers to speak about their Samsung experience. Customers share their experiences with family and friends. 

Companies like Samsung should communicate the concerns and interests of the different population segments that their items target. The latter indicates that Samsung has social profiles on various social media channels. 

Samsung has conducted an admirable job on its social media networks and represents itself well on all leading social media channels. These include Instagram, Twitter, Facebook, and YouTube. Via its specialized social media channels, the company has incredibly observant and dedicated customer care teams available. 

Let us now speak about digital marketing campaigns of Samsung. 

As Samsung is a community-oriented company that influences audiences worldwide, it presents different marketing campaigns. The practical Samsung social media marketing strategy concentrates on holding the strength of unique marketing campaigns to advertise its appeal and products to the audience. 

Sponsorships, social media ads, and online advertising supported the company. A few of the successful Samsung marketing campaigns are below:

• #YouMake Campaigns: This communicates the international marketing platform for customers to be in charge of device personalization. It conveys a better method of personalization through customized management facilitated by SmartThings IoT solutions. This campaign delivers ongoing virtual benefits and services, enabling consumer participation using the most suitable metaverse networks. 
• Growing Up: This is another advertisement on YouTube that made people revisit their choices. The company instantly targeted its leading competitor, which is Apple. This campaign shook the internet to an immense amount.

Now, we will dig deep into the effects of Samsung’s strategic marketing determinations. 

The marketing programs and the updated competitive strategy that Samsung developed and executed were hugely prosperous. Samsung’s brand’s global value grew by over 200% from 2003 to 2008. The latter helped Samsung win Sony as the most practical customer-electronics company. 

Resulting from that, the unit revenue increased to $119 billion by 2009. In the case of Samsung Galaxy, sales rose to $218 billion in 2018. 

The vision statement of Samsung aims to reach $400 billion in revenue when positioning Samsung Electronics’ general company value among the international top 5. 

Besides, Samsung resumes counting on its strengths, as it persists in promoting innovations in products and technology. 

For example, the launch of the Galaxy Fold and Galaxy Z Flip are two of the most delinquent instances of guiding creation coming out of Samsung. 

So, how did Samsung uncover the best fit for a social media expert?

The gadgets company called in our ability to discover a reasonable substitution after their social media master chose to require a modern challenge. 

This was different from NedWorks’ initial rodeo. Samsung Benelux has been operating with them on a customary premise to discover promoting experts that are troublesome to learn. 

Suppose a company provides them with the belief to fill numerous opportunities. This gives them an even better idea of what is critical and where the center ought to be. 

Much obliged to such a severe collaboration, it is more suitable for them to discover the proper individuals for the right job.

Lastly, we will discuss Samsung mobile’s effective content strategy on social media. 

By investing money behind solely 30% of their Facebook posting, Samsung Mobile gets 80% of all exchanges from the promoted content. The promotion efficiency is 8.3x. 

The latter indicates that Samsung Mobile’s promoted content gets 8.3x more interactions on average, unlike their organic content. 

This promotion productivity is also recollected in the engagement volume because Samsung has enormous importance of exchanges per post corresponding to its competitors. 

Samsung has an incredibly high promotion efficiency. It concentrates on its best-performing pots and assigns more ad dollars to them. It promotes its best content, getting much higher engagements than its competitors. 

But what are the competitors of Samsung doing they need to fix?

The Red Competitors have a low promotion efficiency. The Blue competitors promote the majority of their posts. Thus their promotion efficiency is also high. They could be spending more than needed. Therefore, they should concentrate on their best-performing content. 

The Purple Competitors are also promoting a high amount of content, and their promotion efficiency is 1.5x. The issue is that the Purple Competitors may need to enable the right content, which is performing poorly. 

The Yellow competitors promote posts that fall under industry standards. Their promotion efficiency is high. However, they should instead invest in better content. 

Ultimately, Samsung looks at social media as an additional resource for promoting its items and maintaining its existing campaigns. Social media acts in Samsung’s favor. This blog spoke about its social media strategy and uncovered the company’s techniques. Make sure to visit our main page for more fun and informative content.