Tagged: #positioning

How To Create A Brand Positioning Strategy

How To Create A Brand Positioning Strategy

You have thought of the best brand idea so far. You have undergone the first steps of developing your brand name, slogan, color scheme, and other vital points. One of the other incredibly significant features you must...

Positioning strategy of Lush

Positioning Strategy of Lush

A private limited business with its headquarters in the UK is called Lush Ltd. Co-founders Liz Weir and Mark Constantine, both trichologists and beauty therapists, started it in 1995. Lush has managed to maintain its position as...

Positioning strategies of Colgate and Sensodyne

Positioning strategies of Colgate and Sensodyne

Oral hygiene is crucial for everyone to stay healthy, and attractive, and to be able to enjoy any type of food and drink. With time, people started giving more and more importance to oral hygiene. Throughout the...

Positioning Strategies of Lay’s and Doritos

Positioning Strategies of Lay’s and Doritos

Lay’s and Doritos are American snack brands that are widely distributed and popular. On the one hand, Lay’s is a brand of potato chip varieties with 200 classical flavors. Doritos, on the other hand, is a brand...

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