Tagged: positioning strategies of brands

Positioning strategies of L’Oréal and Lakme

Positioning strategies of L’Oréal and Lakme

L’Oréal and Lakme are two unique and strong representatives of the beauty industry. Both are successful, powerful, and influential in their field. These companies are mainly engaged in the production of beauty, cosmetics, and self-care products. L’Oréal...

Positioning strategies of Louis Vuitton and Gucci.

Positioning Strategies of Louis Vuitton and Gucci

When you value the reflection of the latest trends and uniqueness, you can undoubtedly visit Louis Vuitton and Gucci’s stores, where you can find the most delicate designs of shoes, leather clothes, handbags, jewelry, and accessories, etc....

Positioning strategies of Nivea and Dove

Positioning strategies of Nivea and Dove

You have probably owned at least one product from Nivea or Dove. These are two renowned, strong, and influential companies in the beauty and cosmetics industry. Nivea and Dove have been in the market for decades and...

Positioning Strategies of McDonald’s and Burger King

Positioning Strategies of McDonald’s and Burger King

For more than fifty years, McDonald’s and Burger King have been operating in the fast-food industry. Both are the ultimate bestsellers and represent one of the most iconic and vital business rivalries in American history. In fact,...

Positioning strategies of Zara and H&M

Positioning Strategies of Zara and H&M

The newsfeed of social platforms about new trends and fashion is so miscellaneous that sometimes we do not manage to pursue them properly. What to do in this case, to keep up-to-date? The right answer is to...

Positioning strategies of Starbucks and Dunkin'

Positioning strategies of Starbucks and Dunkin’

Starbucks and Dunkin are two big and influential names in the food and beverage industry. These companies managed to succeed and grow to become worldwide giants with more than 10.000 locations globally. Their dedication, passion for work,...

Positioning of Coca-Cola and Pepsi

Positioning strategies of Coca-Cola and Pepsi

A good positioning makes a product unique and makes the users consider using it as a distinct benefit to them. So, here we are witnessing that 2 of these brands have made genius positioning strategies tactics and...

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