Tagged: #segmentation

We all enjoy large department stores, allowing us to walk through and detect the necessary items we seek. Isn’t it fun to get a fluffy pair of pajamas and a comfortable couch for the living room, all...

While the emergence of Artificial Intelligence has been controversial, inevitably, it is something revolutionary and a part of many different spheres these days, and marketing is not an exception. Market segmentation and targeting are a vast and...

Gillette is a luxury brand developed in 1901 by King C Gillette. Procter & Gamble’s new owners merged with Gillette in 2005 and kept the brand name. Procter & Gamble is a multinational corporation that sells various...

A healthy lifestyle is something most people are attempting to adopt these days. Numerous athleisure brands offer appropriate gear for every type of workout you can think of. They come with not only clothing items but, more...

Sony is an internationally known firm with a diverse business portfolio. They strive to capitalize on their distinctiveness by aggressively implementing their convergence approach. Sony’s primary goal with its unique goods is to thrill and touch its...

Kellogg’s is an American Public Limited Company that manufactures food goods. Will Keith Kellogg started this international corporation in 1906, and its headquarters are in Michigan, United States. The current chairperson of the corporation is James M...

Lifebuoy is a personal care brand in the Fast-Moving Consumer Goods (FMCG) category. The company’s founders, the Lever brothers, initially sold the product to the public in 1895. Lifebuoy’s journey began many years ago as a carbolic...

One of the world’s most recognizable and admired brands, BMW is a German manufacturer recognized for its top-notch automobiles and motorbikes. One of the “big three” German luxury automobile manufacturers (the other two being Mercedes and Audi),...