Target Market of EasyJet
Travelling is a beautiful phenomenon that every human being should experience in their lifetime to an extent. But let’s be real, the expenses that one has to cover when he or she decides to go on vacation are absurd. Thus, at least saving some money on airplane tickets can be pretty helpful in reducing your travel costs. There are numerous companies that specialize in finding affordable plane tickets. One of those is EasyJet. In this blog, we are going to look at the different marketing techniques that this company utilizes. That will help us understand its secret to remaining successful a little bit better.
First and foremost, we are going to take a look at one of the campaigns of EasyJet:
EasyJet has come up with ‘nextGenEasyJet‘, which is a fresh campaign that is created to motivate holidaymakers and help embrace customers back in the air.
Ever since the pandemic started, traveling in the air has been a quite tricky thing. Hence why VCCP London came to the rescue with the help of EasyJet’s creative agency. They introduced the initial pan-European campaign after the pandemic.
TV advertisements, social and digital platforms, and the print media across UK and important European markets advertise this campaign.
As Europe opens its doors back up for travelers from around the world, there needs to be a new advertising trick. The latter is that people who are passionate about traveling have lost so much time staying in their homelands. Thus, they will be more than enthusiastic about getting on the next plane to revive the time that they have lost.
The ‘nextGen easyJet’ campaign has two goals in mind. The first one is to inspire people to finally travel again and see the beauty of the world surrounding them. The second one is for informing customers that easyJet is back in the game and it is going to be more successful than ever.
The next generation of travel for all people is now pioneered by the awesome EasyJet.
If we are being real there are so many problems that people face when they decide to travel. EasyJet wants to make a positive change for the people who are enthusiastic about experiencing every corner of the world.
The company implements different tricks in trying to make the necessary change.
For instance, it welcomes multiplicity. The company incorporates similar deals for its customers and the customers alike. And lastly, the company does everything it can to decarbonize aviation.
The ‘nextGen easyJet’ campaign is meant to begin a new journey for the airline that is simple and affordable. However, the campaign is also supposed to implement the different values that its customers share.
As a result, conscious customers will be more than enthusiastic about traveling through EasyJet and experiencing the remaining beauty that Europe has to offer.
Most importantly, ‘nextGen easyJet’ makes it possible for consumers to connect to people that are important to them. They meet people of other diverse cultures and thus face unforgettable experiences.
While EasyJet keeps on driving enterprises for greater comprehensiveness in the industry, it also takes large steps for a zero-emission future.
With EasyJet customers have a selection between not only a world full of flights but also significant possibilities.
At the heart of the unused campaign could be a 60″ alter the film, capturing the magical soul of going on occasion, which can go live within the UK on 25 March 2022. Coordinated by Scratch Ball, who has worked on campaigns such as ‘For When it’s Time’ for Additional and ‘Money Calm Bull’ for Cash Grocery store.
The awesome movie opens with an EasyJet cabin group driving a ‘flock’ of travelers down a runway.
With their offer of assistance, the travelers get ready for take-off, gathering pace on the landing area until they lift off, physically taking a flight to their dream goals. The lively story comes full circle with an EasyJet plane showing up, pilots directing the flight into the nightfall, and revealing the legend strapline; ‘nextGen easyJet’.
The campaign highlights easyJet’s progressing work as Europe’s only chief aircraft. It uses counterbalanced carbon emissions and the fuel utilized for all its flights at no additional fetched to clients.
It works nearby industry accomplices to quicken the advancement of zero-emission advances, as well as its commitment to championing more prominent differences and inclusivity for the flying industry.
The Customer and Marketing director of EasyJet, Richard Sherwood, mentions that easyJet has continuously been eager. Since their beginnings, they have been a disruptor and proceeded to challenge themselves and the industry to inquire: “what’s next?”
More than ever, buyers are searching for brands that they believe in and share the same values. EasyJet sees that there is a pent-up request to travel over Europe. With numerous needing to make up for misplaced time and appreciate all of the encounters travel must offer, individuals do not need to appreciate travel at any cost.
Buyers need to know they are flying with a secure and mindful company. That means a company that champions and takes activity to lead the way with natural, social, and comprehensive activities that drive positive alter for our planet and communities.
Through their modern brand personality, EasyJet needs to engage clients with the information and choices to satisfy their yearnings as nextGen voyagers.
EasyJet does this by working towards a future where it is conceivable to fly without clearing out an impression, making comprehensive and different commerce that is driven to shape nextGen travel.
All of that is for keeping occasions simple and reasonable for their clients and communities where they fly.
EasyJet is excited about bringing clients together with them on this following journey, where the conceivable outcomes are perpetual.
The Creative Director VCCP, David Masterman, added that there are not numerous things they have missed as much as travel in the last two years. Its significance has never been more clear. EasyJet is doing astounding things with a view to the time to come, and this campaign is how they are planning to keep the conversation going.
Supporting the ‘nextGen easyJet’ campaign film easyJet has moreover patched up its visual brand character as a gesture to this unused time.
Planned to disturb the flying category and cement its unmistakable brand identity, the modern easyJet visual world takes after a ‘cyan bias’.
All key resources over Social, OOH, Press, CRM, and easyJet’s claimed channels will presently display differentiating blue and orange tones synonymous with the easyJet brand. That will permit the ‘nextGen easyJet’ gathering of people to feel like a part of the unused easyJet involvement.
Next up, we are going to look deeply into the communication strategy of EasyJet.
We will analyze the slogans of EasyJet to get a better understanding of its communication strategy.
The first slogan of EasyJet is “To Fly, To Save.” This statement can obviously be viewed in different ways. The first understanding is definitely the saving of money through a relatively affordable ticket price. The second is to save the interests in life and experience and explore the world as much as you can.
The second slogan that we will be looking into is the following: “Europe By EasyJet.” EasyJet seels plane tickets for European cities. Europe has many evident and hidden beautiful spots that travelers enjoy going to. So, this slogan is using the power of influence to encourage people to travel with EasyJet.
“Come On, Let’s Fly,” is the other slogan that EasyJet has. It is pretty simple and to the point. It encourages people to simply get on a plane and visit the places of their dreams.
“This Is Generation EasyJet.” is another slogan of this company. It sends the message that EasyJet IS flights all gathered into one company. It takes upon itself to be the leader in the industry. And if we say so ourselves, the company has been pretty successful in doing so so far.
“The Web’s Favorite Airline,” is the last slogan of EasyJet. Being a leader is definitely something to take pride in. It also adds so much to the power of the company. Thus, when people think about which companies to choose from, EasyJet has a competitive advantage.
All of the slogans that EasyJet has implemented so far, have been very descriptive and accurate of the company’s values and strengths.
Last but not least, we are going to unravel the segment that EasyJet has chosen to target.
For doing so, we are going to take a look at this short commercial.
In this video, we see a bunch of people at the beach playing hide and seek. Then the girl keeps appearing in different cities, looking for the people that are hiding.
The overall shooting of the video is pretty creative and beautiful. We get to travel through Europe in only one minute.
She ends up finding who she is looking for, and we see the words “The search is over,” appear on the screen.
Now, what can we guess from this video?
The major hint is that the woman is surrounded by many friends. She is pretty socially active, which can be enough for us to arrive at a conclusion.
And the second hint is the constant hunt for something new. We see numerous cities in this short video, so imagine how many more the EasyJet consumers want to visit.
We can easily guess by now that the segment that EasyJet has chosen to target is Conscious Progressives.
Lifestyle and values:
Conscious Progressives are very keen. They are continuously on the search for unused data. Individuals around them continuously have points of interest since they continuously somehow assemble important data from Progressives.
Progressives are practical beings when it comes to life. You can especially see their common sense with their accounts. They never spend cash on things they do not need.
Progressives pay specific consideration to being alluring. They accomplish their attractiveness with not solely their looks but their identity and intellect.
This segment is encompassed by numerous companions that they can believe in and depend on. They adore investing quality time with companions, and the area of the assembly is truly not of that importance.
Progressives point to a fruitful career. Be that as it may, it is not always that Progressives will eagerly do penances for career opportunities. This segment appreciates contributing to the companies they work at as much as possible.
When Progressives truly accept something, they will adhere to their supposition. They are prepared to strongly clarify their perspective to everyone that has an inverse conviction.
This segment is ecologically friendly and contributes to it through their way of life choices. Progressives’ companions are all distinctive from each other, bringing something interesting to the table. And Progressives adore this since they flourish off of being around curious people.
This segment profoundly adores its family. They make sure to continuously spend quality time with their family. And Progressives have to pick up acknowledgment from their cherished ones for their victory.
Progressives moreover appreciate having alone time. This is often when they handle their life’s hectic focuses and reflect on them. In relationships, Progressives are genuine and faithful. They, as a rule, get into long-term connections.
Attitude to shopping:
Progressives will only pay consideration to advertisements in case they are engaging. Aside from amusement, advertisements ought to have some sort of message or cover up special meaning.
That is since Progressives continuously appreciate thinking deeply. This section pays zero consideration to the bundling of the products that they are acquiring. The item and its usefulness are all Progressives care about.
Indeed when Progressives buy things for enthusiastic purposes, they still consider their usefulness. Quality is another vital thing before buying a product.
Because Progressives put time and exertion into their looks, they purchase a lot of clothing items. They primarily buy comfortable staple pieces.
Other interesting facts:
Progressives are pretty socially active. They are active media consumers to stay up-to-date about everything that is happening in the world. The hobbies that Progressives pick up clearly depict their personality. This segment does everything it can to not be mainstream; however, this leaves them at a place where they are kind of mainstream.
And that concludes the “Target Market of EasyJet” blog. We talked about the company’s communication strategy, one of its campaigns, and the segment that it has chosen to target. While learning about all the effort this company puts into its success, we now understand its accomplishments better. Make sure to visit our main website, where we continuously look into other companies as well.
