Target Market of Snapchat
What makes a gathering memorable? Yes, the weird and awkward photos that we take and keep on our smartphones. We take pictures, make videos, and share them through the stories on our pages through various social media applications. Users have full access to different types of filters. This type of ‘activity never gets old. In this blog, we will pay close attention to Target Market Snapchat and find out how this social media platform manages to stay so popular and successful.
We will start by analyzing some of the most highlighted campaigns of Snapchat
GrubHub’s Ingenious Recruiting Strategy
Just Eat Takeaway owns GrubHub Inc., an American online and mobile prepared food ordering and delivery company that links consumers with local restaurants. The firm was created in 2004 and is situated in Chicago, Illinois.
People want the uncomplicated GrubHub-Seamless formula: food delivered quickly and easily. GrubHub is that it exists in small communities as well; unlike Postmates and UberEATS, which specialize on larger areas like Los Angeles and New York City, part of the appeal – and profitability – of a service like
GrubHub was one of the first major brands to advertise on Snapchat, initiating a campaign in 2013 to reach and engage the platform’s youthful audience. It shifted its attention to Snapchat as a unique and powerful marketing tool over time.
GrubHub’s 2014 recruiting drive, which used Snapchat to find social media savvy people interested in working for GrubHub as marketing interns, was one of the company’s most incredible Snapchat ads.
The campaign’s purpose was simple: attract people with social media talents while also gaining some free attention. GrubHub achieved this by sending out a series of photos instructing customers to apply by emailing the firm their most delicate doodles.
GrubHub’s social media team used Twitter to announce the competition to the broader public.
To apply for the internship, all people had to do was fill out a brief Google application form, which came with the doodle. The campaign was a success, and applications were closed in less than two weeks.
Why did it work so well?
The fact that this advertising targets the proper audience is one of the reasons they work so effectively. GrubHub needed a Snapchat-savvy intern to assist with their social media marketing. Somewhat of utilizing a traditional job advertisement, they went straight to the source by targeting Snapchat users.
Another reason for the campaign’s success in 2014 was that it was incredibly original and entertaining. GrubHub gained a significant amount of free exposure by becoming one of the first firms to embrace Snapchat as a recruitment tool while reaching its recruiting goals.
Sour Patch Kids’ Sweet Then Sour Antics.
In 2014, Sour Patch Kids, a famous American candy company, utilized Snapchat to engage and communicate with its target demographic: adolescent candy fans throughout the country.
The confectionery business created Snapchat content using its Sour Patch Kids characters. They focused on popular festivals and events, such as forthcoming movies, beloved Halloween costumes, fun baking techniques, and more.
In addition to the direct results on Snapchat, Sour Patch Kids received around 1,900 Twitter mentions as a consequence of the campaign, demonstrating that Snapchat ads can get cross-platform interest.
What is the true motivation for Snapchat to keep up its active status, and what makes people use this application every day?
One of the most motivational aspects for the Snapchat team to work and create content for their users is to give people an opportunity to see the world from different lenses, to live in the moment and enjoy their time with friends and loved ones.
The approach of the team is indeed unique and exciting. Let’s try to look deeper into the meaning of their inspiration. One of the positive sides that any social media application offers its users is to ‘turn off’ themselves from the reality they live in daily. It opens space for them to get lost and enjoy watching and doing things that give them happiness and other positive emotions.
At the beginning of the blog, we have identified one of the most significant parts of any gathering. Everyone takes their phones, goes to Snapchat and chooses different funny filters to take pictures and make videos. Sometimes we do not even realize how much positive energy we get when we go to our gallery on our smartphones.
We look through the pictures we took on our friends’ birthday two years ago. Let’s be honest. All of us love those moments. Sometimes they even remind us about the silly and funny conversations we had that day with those people.
So yeah! Believe me, social media is not only about procrastination 😁. Those characteristics come from people’s behavior and not from social media. The positive attitude of the users that Snapchat sees helps them stay as powerful and successful as they are today.
This app’s vitality indicates that it is headed for enormous success. Today, Snapchat allows potential companies to run lengthy commercials to get leads. This is in addition to its ability to bridge geographical divides by bringing friends closer together through picture and live video storytelling.
“Excellence, honesty, customer value, and vitality” are among Snapchat’s fundamental principles. This corporation has maintained a distinct manner of doing business from its inception.
Snapchat aspires to retain a respectable and professional demeanour while servicing its consumers by adhering to these standards. By producing value, the firm focuses on meeting all of its consumers’ social media demands.
Now, let us find out what segment is targeting Snapchat.
Before we start, let’s watch a short commercial of Snapchat…
The main idea of the commercial is to show the audience the hidden power of social media, in our case, Snapchat. It unites people from all over the world. It makes the connection between people more straightforward and more interesting and fun.
Via various options, from making stories using different filters and sharing them with your ‘real’ social media friends. All the opportunities offered by Snapchat are so real that the users might not even notice that the person they talk to is not sitting in front of them.
In fact, ‘Real Friends’ is one of the greatest campaigns that was organized by Snapchat.
Snapchat has launched its first worldwide campaign to introduce the world to the “Snapchat Generation” — a world where you may meet “genuine friends,” not the other sort, who aren’t named but you know who you are.
The ad, designed by Snap’s in-house creative team and special guest, a Brooklyn-based firm, revolves around pairs of friends and family members who use Snapchat to remain in touch.
In an interview, chief marketing officer Kenny Mitchell remarked. “This campaign is basically about us honouring friendships and the value of friendships and the position that friendship plays honestly in our platform.” “Our platform is essentially a reaction to some of the social media concerns.” It became a place where individuals could truly be themselves, away from the pressures of social media.”
Aside from the main point of the advertisement, let’s try to understand the people that Snapchat has highlighted in their commercial. The first main characteristic feature that we notice is that all of them are extremely honest and friendly with others.
Those people seem to enjoy every moment of their lives, and they live an expression of people who are very much into travelling — they make friends with so many people worldwide! They are optimists who like enjoying their time and sharing their positive emotions with others. Thus, we can surely assume that Snapchat targets Sharers.
What we should know about Sharers?
Sharers are among the most altruistic and trustworthy individuals. For them, family comes first, followed by friends, and then job. They are willing to put their career or friends on hold for the sake of their family at any moment. They are dependable at work and are the most incredible professionals in their area since they do not change their duties or workplace.
Their professional progression is gradual, and there are times when their career does not progress for an extended period. They don’t want to jeopardize their family values to achieve more prosperity.
These people are typically highly person-centered, have strong connections with everyone, and have no family or friendship difficulties or contradictions. They like advising others and assisting them with their financial resources.
There are a lot of unique aspects about Sharers but let us start from their Media Usage.
Interestingly enough, they are a type of people who feel uncomfortable with computers and technology. They see only a few advantages in using the Internet (here we might assume it is about keeping in touch with their family members or friends).
For them, TV is a ‘bridge to a more fascinating side of life’. Throughout the day, they spend quite a lot of time watching TV. Thus, they compensate for the limitations of their everyday reality, especially when watching cultural events like theatre, ballet and opera performances. Whenever they want to escape reality, these are the media activities that they choose over anything else.
Lifestyle, Attitude and Values.
Sharers look after the home and the parents. This is due to their concerns for the family’s health and wellbeing. The ideal location to spend out with pals is at home. As a result, it must be attractive, snug, and comfortable for such occasions.The labour to advance their careers as well as make money. Money is the best indicator of success, yet they struggle to succeed in their careers.
Sharers enjoy their lives from their own perspectives. For instance, they are always ready to change something in their everyday routine to make their day more interesting and adventurous.
Sharers take pride in their appearance and wellbeing. This influences their purchasing habits as well. They spend a lot of money on healthy items and exercise to maintain or decrease weight. They also endeavour to appear fashionable while staying within their financial constraints.
Despite their financial constraints, they make an effort to eat luxury products whenever feasible. They prefer the quality of premium products in the majority of situations. Because they are eager to experience new things, they may simply move between brands.
To conclude this blog, we learned a lot of interesting aspects about Snapchat. We looked at its target marketing in detail. We identified its core values and what parts of its customers make them work and create diverse and unique content. We identified whom Snapchat prefers to work with and the main characteristic features to see in their users. Hopefully, this blog encouraged you to be a part of Snapchat and look at that social media from a different perspective :).
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