Target Markets Of Mcdonald’s, Kfc and Burger King

Every successful brand has its tactics of targeting the right segment of people at the right time. These fast-food giants are presented in a market for decades and have created interesting and mighty strategies to appeal to their clients. Mcodnald’s copy Burger King’s strategy or the contrary. A successful advertising campaign or a product of one brand makes others compete severely and win the opponent.

What kind of people do they target? What are their preferences and hobbies? What is their age? We will speak about this in further paragraphs.

McDonald’s target market example

McDonald’s is a brand is in the top 10 of famous ones in the world. Everybody in the planet has heard about and also has tasted Macdonald’s. They also have their opinions about the fast-food company. Is it good or bad? Tasty or not.

How can we find out who their customers are? I suggest looking at their commercial; there we can reveal a lot of information about people they are targeting. In the commercials, mainly they present the customers of products.

Father’s Day commercial.

The commercial presents the care that others show to their children. The great love is manifested in the commercial. Here, the target market of the commercial is the parents of children, especially fathers. Mcdonald’s show that they care for general values. So fathers may love McDonald’s philosophy and begin buying burgers for their children.

A commercial about couples.

The following commercial is about a loving couple who fight with each other, then reuniting and all this happens with the assistance of McDonald’s cafe and restaurants. Once they are fighting in McDonald’s café, another time they become closer with McDonald’s pack of burgers.

The target of the commercial are loving couples. They show the complicated and loving life of couples. In reality, a lot of couples prefer McDonald’s and therefore they are aware of their targets.

First customer.

Here we see that customers are mature couple and who buy immediately from the car. Maybe they are advertising to eat a quick way in the car and targeting good living and happy couples. They do not like wasting time as they are very busy.

McDonald’s also cares about the following segment of people. They target specific segment of people with various tactics. With First Customer commercial or the commercial about the couples.

Social media appearances of McDonald’s Especially Instagram posts.

The girl speaks about how she has traveled the whole world, has been in many countries in Asia, and every time she saw Mcdonald’s, immediately she remembered the great childhood she had in there.

Here we see McDonald’s target people who attended the restaurant during childhood. The girl is especially one who is intellectual and like traveling. The thinking type of young people are called progressives who like to take everything good from the environment and appreciate knowledge a lot.

The following post shows a day in the life of a little basketball player who tells us how he plays the game every day and then his father comes and takes him to McDonald’s cafe. The moments spent there are the most enjoyable in his life.

So here also McDonald’s target s children who love fast food and burgers. Furthermore, they also target the parents’ segment as children always speak about they go there with parents and fast food is good for children.

16 Personalities (Which one is for your business?)

Coca-Cola has chosen Conscious Progressives as a target segment in its marketing campaigns. This approach helped Coca-Cola succeed and touch the hearts of its customers. You need to know and accurately understand your customer, their motivations, aspirations.

Understanding your customer is the key to success and it helps to become an influential player just like Coca-Cola.

Coca-Cola has a strong relationship with Conscious Progressives. They are the main customers of the latter. However, Conscious Progressive is still one of the 16 Personalities that you should get acquainted with in detail.

 All these types of clients are included in the book called “16 Personalities”, which will open a new Marketing world for you. This book will give you a key to the heart of your dream client. By recognizing all 16 Personalities, you will easily find a target customer that matches your brand, and of course by not wasting your money.

2 brilliant examples of marketing campaigns.

Just 2 simple ways to grow your business.

Now let’s look at the brand archetype of McDonald’s as it shows the direction of branding.

McDonald’s always puts a spell on Joy. They are emphasizing the great time they pass here. Their red color and everything interior born simple joy. The Coca-Cola and burgers contribute these feeling, furthermore, elder people speak about the great time they spent in here. So the archetype of McDonald’s is Innocent.

What is Innocent brand archetype?
The brand archetype desires to experience paradise. The strategy of the brand is to do everything right and the goal is to be happy. The archetype connects with people putting a spell on purity, goodness and simplicity. They give messages of renewal, positive, reinventing, reframing. The archetype is feared of denial and repression.

Overall we see that Mcdonald’s targets children and older people who used to go Mcdonald’s when they were children. It is nostalgic.

The target market of KFC.

It’s lunchtime and everybody is attacking KFC for their little lunches, tens of people are ordering chicken and rice and the mature worker cannot answer to all the requests of chicken and rice.

The KFC team targets lunchtime and adding rice is a great trick for appealing everyday workers near KFC stores. The add targets all the young people who work near KFC, just adding rice to chicken, that’s a perfect meal.

Another funny commercial is presented by KFC. A couple enters the KFC restaurant and both of them spoke in their minds. The girl thinks the boy would share his food, and the boy thinks the contrary this time and does not want to do that like he does with his feelings and buys a pack for one.
At the end, of the course, he shares it with the girl. Here, Kfc funnily targets couples. A lot of couples visit Kfc and have their meals. They also advertise their great pack for one, especially to couples.

The name of the commercial already tells us who targets Kfc. “KFC for everyone”. They target everybody and the Japanese voice tells us who are this everybody, and the video shows us different kinds of people. In the pic, we see a high-class family and their boy likes to dine with eating KFC chicken, though they can afford a lot. Beside them, a lot of others prefer Kfc. Elder people, children and many others like KFC.

Now let’s look at the Instagram posts of Kfc and see what people they are targeting.

Here we see that 3 adolescents are eating KFC burger, and a guy does not like his burger as it is not what he ordered. We see that KFC targets active lifestyle adolescents who are just having a break after skating. The progressive young people are the target who like fast food and KFC from their early childhood and just keeping their traditions.

This is another post on Instagram. And here is a funny guy with the face of the grandpa of KFC. It seems he is the owner of the company and he is having fun with everybody. In the pic, they are taking a photo with the statue of KFC grandpa. The funny and tricky atmosphere characterizes the whole philosophy of KFC.

Here are a young group of people, who are accustomed to going KFC and having fun. The target audience are active and joyous young people who like traveling. KFC targets people who are joyous, and they have an idol of an old man.

Now let’s look at the brand personality of KFC and see the branding tactics of the company.

KFC likes to do tricky things. The guy with the face of an old man makes the joyous atmosphere. The personality (archetype) of the brand is Jester.
The brand archetype Jester desires to live a life with full enjoyment. The goal is to have a good time and lighten the world.

The strategy of the brand is to play, make jokes, be funny.
Jester brand archetype uniquely communicates with customers. It puts a spell on the ennui and boredom of people and tells them to finish that. It suggests that life is a game and fun. Then the archetype suggests making tricks to get out of the trouble.

It’s time to take a look at the target market examples of Burger King.

This is an add where David Beckham is staring. He orders a smoothie with strawberry. A smoothie with strawberry is very sexy, like David Beckham. A lot of young girls are mad for the football player and the add targets football lovers, especially young girls. The girls especially enjoy ordering smoothies in the fast-food restaurant and having a break with chatting friends.

Like the previous examples, we see a couple having a meal in Burger King. The restaurant is a perfect place for couples to have a fast dinner or lunch and continue everyday routine.

Burger King restaurants give joy to their customers and couples need that a lot. In the add transformers are ruining the city and only these two are not paying attention to the events that take place outside. Burger King is transforming the burger to the magic of eating. .

In this add, they present a lot of unhappy and tired young people. The following pic shows us a young mother who wants to be happy. Also, many other young people are shown in the commercial who are exhausted and want to be happy.

How to make these people happy? Maybe with great whoppers made by Burger King. Here the target are sad young people in the world. Their ages are from 18 to 28, who just want to be happy in their lives. Be happy with Burger King Whoopers.

Here are 2 Instagram posts where we see what kind of people Burger King targets.

We see the real king of kickboxing Conor McGregor. Many fans of the sportsman may like this add and also the king advertises King burger. The strong and mighty guy likes to be in the center of attention. There are millions of fans of Ufc and people who watch sports events are another great target for Burger King. We also can remember the case of David Beckham.

Girls are a segment who drink a smoothie a lot. How do they get into the Burger King restaurant? With a group of friends! Just to have a little drink, then maybe some fries and so on. Young and active girls are the main target for milkshakes and products like that. Just spend your break with Burger King and refresh yourself with various drinks.

Now let’s look at the brand personality of the brand Burger King.

What messages does it give to customers? What does the Burger king do to us?

It wants to transform us an suggests us to become a King with their crown when we order the biggest whopper. In the other add, David Beckham comes and does the magic, everybody falls in love with him. So the personality (archetype) of the brand is Magician.
What does the magician archetype represent?

The goal of the magician archetype is to make dreams come true. The strategy is to develop a vision and live the vision. The values of the archetype are transformation, change, and self-improvement.

The magician archetype gives several kinds of messages to customers. It shows magical moments and transformation. The customers see miracles from vision to manifestation.

Overall, these fast-food restaurants have the same customer segments. Who are they?
First, it is children. Parents like to take them to a fast-food restaurant. Second, they are loving couples who like to spend active time and have fun in fast-food restaurants.

Then we see a young group of girls who are also the target market for milkshakes and sweet products. We also see that young people from 13 to 18 are the main target for fast-food restaurants, who are bored and want to have a happy time with burgers and with other products.

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