The Creator Brand Archetype Revealed!

The creator brand archetype is one of the 12 Jungian archetypes. How is it different from the other archetypes? The creator has a desire to create something that has a perfect value. It reaches the level of making alive the vision, giving form to it. The creator’s strategy is self-development in an artistic way. People who choose creator brands are mostly perfectionist, creative and artistic. They like self-expression, beauty, and innovation.

Many products and brands are Creator brand archetype. Let’s see them with examples.

Apps for the creation and for creators.

If you want to create something, you will need tools for doing that. Then comes the great app for helping you. You begin to express yourself in a simple way. Soon you have your creation. What are these special apps? Examples are Adobe and Wix. If an artist wants to create something then Adobe comes and facilitates everything.

Electronics.

Some gadgets encourage people to express themselves. Not only, but they also give form to their own visions and make some unreal things come to reality. The innovation comes with the creator archetype. The famous electronic brands are Sony and Toshiba. The slogan of Sony is ‘Make, belief’. Toshiba says ‘leading innovation’.

Children entertainment.

When we were children, all of us had our imaginary world. All of the imaginations and the associations are clearly connected with the creator archetype. The creator makes the vision come true and creates a fairy tale. The kind of brands is Lego and Dream Works. Both create different worlds for children. This is Lego’s slogan ‘make our world possible’.

Social media platforms.

Some social media platforms suggest us to create our own art or just take a photo of the art. These platforms promote our individuality and show that to the world. The platforms are Pinterest and Youtube. Both are used by people who can create. There is nobody in these platforms who do not know what is creating.

Fashion products.

Some fashion products not only create their culture, but also they listen to customers and create something that the customer especially needs. They express customer visions in different ways. For example, Dolce and Gabanna paint on sneakers and you even can tell them what to paint. Sometimes people want to wear something that can emphasize their own style and vision. Creator brands are especially for these types of people.

Do The Branding Of Your Products On Your Own With The Following Ebook. It Gives You The Following Solutions.

1. Find out the archetype of your brand with a 12 question quiz.
2. Create a slogan and brand messaging.
3. Create the logo, packaging, store appearances.

The Creator brand personality has special messages and here are they with 5 life steps of The Creator.

1. It has dreams, it fills with fantasies and gets inspired.
2. It begins to create, but it does it in an imaginative way.
3. The time comes that the creator gives form to a vision.
4. Now it is time to create a structure, a culture that will have a huge influence.
5. Sometimes the creator can be trapped because of taking everything so close, because of overdramatizing life.

The creator brand personality has special stories and messages. Let’s look at them with examples.

Inspiration ideas.

The type of messaging is very popular. A brand gives some ideas and customers get inspired. They begin dreaming about it and eventually they get to the ideas. Ikea brand comes with an interesting headline “inspiration”. They give thousands of ideas for house decoration. Whether it is for a teenage fashionista, or having your corner. Ikeas gives a vision to all of us.

Movies and animation.

One of the best ways to tell about your innovation or vision is a movie. It can be an animated movie or a simple description movie. The core idea here is to express imagination, and let people enter your world. Lego creates and an animated movie for every series. Someone who watches the movie feels the great world of Lego.

Games.

Another way to engage with the world of the brand is gaming. As soon as you play any game you become a part of the great world. This is a great way to engage people. As soon as I enter the lego website. A lot of suggestions come in front of me. One of them is a simple game. Even facebook suggests us gaming apps.

We will do it for you.

These kinds of actions create intimacy between people and the brand. You have your ideas, which are great ones. Tell us and we will make your idea come true. Dolce Gabanna makes special boots for everybody. Instagram sellers listen to every customer and make their fantastic wishes come true. Creator brands are ready to create all the wishes and dreams. This is very obvious.

Looking at archetype practically. How to use them for our own business. Let’s begin with creator archetype website examples.

Dolce Gabanna website.

When you enter a creator website, do not wait to see ordinary things. Here everything is done in a creative way. Dolce Gabbana has done it with its huge photo. This is the first strip of their website. Dolce Gabbana suggests its culture. What is their culture? It is a modern canvas with 3 valentine sneakers. A stylish and fashionable picture. I see and feel the culture of Dolce Gabbana from only one of the pics.

Sony website example.

The creator is the innovation and Sony proves it with its website. They do not just advertise their products, they have found a new way to do that. Breaking the old style website structures, which are based on strips. A totally new website structure we are witnessing here. And a totally new way of product advertising. The mouse is stopped on the picture and the picture becomes moving, just like we do it on youtube.

Lego website example.

Lego has collected the website on the real playing board of Lego. Yes! That’s really funny and amusing. I try to look at the movie of one of the Lego series, and this blue board is opened. So you are in their fairy tale. Lego immediately shows it to us, and we enter their story and become a part of it. With videos games, stories and every single particularity.

Social media appearances of the brands (Instagram, Facebook).

3m social media appearances.

3m produces many innovative, useful products. They are pioneers of creating many new products. I found here the quote about the electricians. The quote is about the creation process And in the first pic we are witnessing the creation process and there are also the angles and ruler. The other photo is about gifts packaged with 3m products.

Crayola’s social media appearances.

Here I found these 3 pics. First is a simple art made by Crayola pencils. The girl on the other pic tells us about her drawing, about her father and mother and the life that she imagined. The pic below is about the lifestyle of Crayola. Of course, the pencils are also for elder people. The girls are all painted and are very happy.

Fast Company social media appearances.

The newsmaker blog presents ideas that are very shocking. They show us creative facts. The first pic fact is about bad and annoying news that many companies share in order to engage their posts with a larger audience. The other pic with a can and a man pictured is telling about food producers manipulations. And eventually, the quote below tells us a shocking fact about death percentage connected with workplaces.

Every successful brand has implemented the strategy of 12 brand archetypes. We need to take just 8 steps for completing archetypal branding with the following book.

1. Find out your brand archetype.
2. Create a logo.
3. Do the packaging.

Brands tell stories and engage customers. These actions combined are called campaigns. Here are campaign ideas for the creator brand archetype.

Ikea campaign ideas.

I have already talked about the inspiration section of the Ikea website. They have millions of ideas for almost everybody. That’s why it is worth to talk about it again and again. You can spend here all day discovering ideas that suit you the most. Then if you like the idea there are options for choosing the way to decorate the room with IKEA furniture.

Lego campaign example.

Lego created an app with different challenges quizzes and stickers. It is also a social media platform and you can stay connected with friends and get new ones. Here in the app, you can also share your stuff and what is created with lego constructors. You can even win a contest for the best artworks of lego.

Canon campaign example.

Canon puts a series of videos on how to use the cameras. It encourages to share the stuff you have created. Also, there is a tip movie to shoot a better video. The website section is a complete school for camera owners. They can spend here a lot of time to develop their skills.

HERE ARE SOME REALLY INTERESTING TIPS FOR CREATING A GOOD SLOGAN BY ME

Creator brand archetype has its specific customers. 24 customer characters are revealed with Garrison group and 2 of them are presented below. Here are customer characters for Creator brand archetype.

Conscious progressives. Age 18-30.

Conscious progressives are intellectual people who are always developing their skills and are progressing in many ways. Generally, they like exploring and revealing new cultures. The main factor of the segment is that they prefer to make the decision consciously.
They like being dressed well, but the dressing is mostly representing their personality. They like using their brains and making conscious decisions. Work is important for them, but they would not sacrifice a lot for a career. They better choose activities and jobs that will improve their abilities and skills. They are also very environmentally conscious segment and think about it a lot.
They like traveling and a great percentage of them tell that they are interested in other cultures. They read a lot, more than other early age segments.
Progressives have a lot of friends and they hang out a lot with them. To them, friendship is a deeper connection.

While having purchase progressives are looking for more benefits and functionality, though like others, buy because of emotions. A lot of them say that ads should be entertaining. They are not impulsed purchasers.

Progressives consume media a lot, especially the internet. They are communicating with friends abroad. And also their work may completely be linked with the internet. They also consume a lot of information online.

Actualisers. Age 30-50.

Actualisers are a segment of people who are very determined and do whatever they want to do. They are very successful in their jobs. The career is very important to them, but the family is the first for them.
They take care of their children and look for their education and health. Going to the gym or doing some exercises at least once a week. They are very interested in art life and culture, museums, etc. Actualisers are very intellectual and modern people.
The environment is very crucial for them. They take care of nature and worried about crime and violence. Actualisers are very practical people and manage money very carefully. They would like to pay more for quality. They like being with family and it is their main pastime. Also, they would like to invite friends to the house and have a great time with them.
Premium brands are their favorite ones and pay more for the quality and for their children. They plan their purchases and buy everything from one shop. They like reading about the latest news and news about raising children in a healthy way. Also, they prefer to read about gardening, healthy life, business, economy etc.

Creator brand archetype is only one of the 12 Jungian archetypes. Next to creator archetype there are archetypes like Ruler and Caregiver. Ruler tends to have order and power. Instead, Caregiver tries to take care of everybody and everything around. Is Creator your brand archetype? Find out other archetypes too with The Social Grabber.