The Magician Brand Archetype Revealed!

The magician tries to find out the fundamental laws of the universe. It seeks to make customer wishes come true. Sometimes the magician can be trapped, because of manipulative behavior. The strategy of the Magician is being a visionary and living the vision. With its values of personal transformation and self-improvement Magician always finds a win-win situation.

Products that have a Magician archetypes.

Self-care, self-improvement products.

Magician archetype is about self-improvement and it is obvious that products that make a transformation in people can have magician archetype. Desosdores, makeup tools, are great options for magician archetype. The famous examples are Axe and M.A.C.

Accessories.

The logic of transformation is very actual with Magician archetype. People like to transform while wearing glasses for example. And a lot of glasses brands (Warby Parker) take Magician archetype. other accessories also can take Magician like scissors (Victorinox).

Electronics.

If your product is revolutionary in the user-friendly technology area. If it makes easy the difficult works then Magician archetype is the answer for its branding. Famous brands like Dyson or Polaroid are vivid examples of the Magician type of brand messaging.

Tourism.

When somebody goes traveling, he/she also expects to come home by becoming another person. And the transformation processes promises tourism agencies, hotels and every little thing connected with touristic processes. The famous brand examples here are India Tourism and Club Med. Al of them try to change the customer, make them better personalities.

Animations, entertainment.

One of the most famous brands in the world is Magician. Disney world. It is already tens of years they give magic to people. They promise to transform and manage to transform people eventually. Their vision, the stories. they become a part of users. Another famous example is the Pixar animation maker.

Restaurant, clubs.

Nowadays when you go to a high-class restaurant, they should surprise you with design, Something unique direction. A lot of restaurants take magician archetype to surprise them with unique dishes and own kind of design directions.
While speaking about clubs, here is another story. Club psychology is to change people. They come, listen to the beat and experience the flow, the magic. Everything changes in clubs and they need Magic of course!

Do The Branding Of Your Products On Your Own With The Following Ebook. It Gives You The Following Solutions.

1. Find out the archetype of your brand with a 12 question quiz.
2. Create a slogan and brand messaging.
3. Create the logo, packaging, store appereances.

If we look at the Magician as a personality, we find out his/her characteristics.
Now let’s look at them in 5 steps.

1. It feels an extrasensory feeling, an intuitive call.
2. The feeling of magical moments and real transformation.
3. Then it starts experiencing the magic, the flow of emotions.
4. Then it comes to a miracle. The vision comes true, it is manifested in reality.
5. The magician can be trapped because of manipulative behaviors.

Magician brand archetype has a different kind of messaging and stories.

Here are some Magician Brand archetype story examples.

A success story of transformation.

This story is told by a successful and famous man. He can be an entrepreneur or a motivator. The truth is that he/she has reached a lot. By listening to the kind of stories you develop your vision and want to transform yourself and become better and stronger. This is how the magician works.

A genius thought that is simple but very complicated.

This can turn to proverbs. There are thousands of famous proverbs that are simple for a child but an old man can think about it for hours.

These words give a motivation to think, to find out more, to experience more. This kind of phenomenon is the Bible. The psalms are so simple but so complicated. If you guess it deeply, then it can change a live.

A story about quick actions.

We are always watching tv programs where such products are advertised which can solve everything very simple and quick . The tasks that other similar products do, the advertised one can do the same in 20 seconds with only one button. The example can be a vacuum cleaner of the brand Dyson. They are the quickest, the simplest.

Surprising facts, that have an influence on ourselves.

There are facts about common things can seem very surprising. For example (cockroaches can live for weeks without their heads until they dye from hunger).
The kind of stories put us in a surprising situation. It’s hard to believe but it is true. It changes our minds and views.

Now let’s look at the archetypes practically. Websites, campaigns, social media appearances, etc.

Magician archetype websites examples.

Mac website example.

When I enter the website of M.A.C. what really catch my eyes was the magic. The following pic is their first strip and we see here 3 different colors which are, in general, magical creations. You do not only buy the Mac, but you also buy your transformation basics. This surreal picture tell us much more about the real brand.

Red bull website example.

The Red Bull website is an extreme sports advertising place. And also it is a place where everything is presented about people transformations. The videos are about Night parties and great time given by interesting DJs. The night parties have specificity to change and transform people. People want that because they are bored of everyday life. Red Bull is a magic advertiser.

Dyson website examples.

Dyson, Magician archetype website example. This pic grabbed my attention because here I see something strange. What is this? It is like a mini camera. But what is its connection with Dyson? Then it is not a camera. It can be whatever. The magician is from another world. Dyson knows that, and they make that happen.

Every successful brand has implemented the strategy of 12 brand archetypes. We need to take just 8 steps for completing archetypal branding with the following book.
1. Find out your brand archetype.
2. Create a logo.
3. Do the packaging.

Here are social media appearances of Magician brands. (Facebook, Instagram)

Axe – Social media appearances.

Axe promotes gaming as its users are young, active people. Axe advertises all kind of gaming with magician style attributes. The first pic is darts. And behind the wall is violet, a kind of magical color. The next pic is a gamer who has practiced a lot, and now he is a gold and has Masson’s eye on his head. Axe also creates huge events of gaming. The below pic is where Lil Yachty is dating girls and there is a lie detector while he answers the questions of girls.

Mac – social media appearances.

MAC tries to show cosmetics in another way. A way that is magical. This is not an ordinary make up. This is magic. Once you use it, then the flow and pleasure come immediately. The bright and splendid color gamma tells us more than words. With Mac girls are transformed into magical creatures.

Xbox- social media appearances.

Xbox also looks at things differently. They do not only promote gaming. Here they are concentrated on magical moments. The right pictures quote is “Sweeter than a candy». And all the color gamma is a candy gamma as sometimes candies are magicians. The X letter is wonderfully made on the other side. Or there is an X-box console factory about coloring the console. Overall Xbox is about X letter, candy consols and so on.

So, these famous brands also use a different kind of messages and storytelling. Let’s see what kind of Campaigns are they doing to attract a customer.

Xbox – app campaigns.

While I think about campaigns, one of the first things come to my mind are apps. Xbox also has one for customers. They have created an interesting community where a gamer can find friends, people who have a similar interest. Here you are able to create your team and become a club member. There are many opportunities for young gamers.

Dyson campaign example.

Dyson promises. It promises more than a customer can think. Just become a member of the club. Register your product and magical help will come to you. If a part does not work, or something you do not know, they are going to help you immediately. Every machine is unique and you can also upgrade your machine in different ways which they are going to show. Immediate help and support are guaranteed with Dyson.

Red bull campaign examples.

Red bull is an event maker, event promoter. But these events are not ordinary ones, they are magical ones. And rally event is a clear example of eventing. You just need to put a reminder for the one and want one. This one takes place in Mexico. And tones of people will follow the magic of the rally and drink Red bull maybe later. The kind of event campaigns can give a lot of fun to people and create magical athmospheres.

The magician brand archetype has a specific kind of color pallets. And here are they.

The magician brand archetype has specific fonts, such as Paintlay, Karol, Macula, Lancelot pro.

HERE ARE SOME REALLY INTERESTING TIPS FOR CREATING A GOOD SLOGAN BY ME

Each of the archetypes has a specific kind of customers characters. In other words buyer personas. Let’s see what kind of people are keen to buy Magician brands.

Balancers. Age (30 – 55).

Balancers are kind of people who like doing things very fast. They like spending their time by doing a lot of staff. They try to balance everything. Once they are with friends they feel like to be with family, while they are in a family they feel like being at work and so on.
They are keen on trying new things and challenges in life. And most of them try to stay true to themselves.
Te hobbies of balancers can vary from skiing to cycling, also they like spending their time in a peaceful way, just reading an article or playing football with friends. They like combining activities at the same time. Balancers have a group of friends with whom they meet during the weekends.

Balancers like trying new products and like to pay extra for the quality. Also, they are kind of deal hunters and brand loyal people. They make household shopping every week and also like to take a family to shop. They like smart shopping with investing in the future.

They expect ads to be fresh and engaging as they are tired of the same old adds.

The following segment like useful information and do not like gossips and such kind of news. The majority of them use the internet on a daily bases, mostly for consuming information, Also they are involved in social networks, but not so much.
They are great Tv users and like to watch during the evenings.

Revitalises. Age 30-55.

Revitalizers are a segment of people who are not satisfied with what they are and how they live. They are too concerned with their appearance. They like caring for themselves and they think that this would give them appreciation and recognition. So they dress fashionable, go to the gym, lose weight in order to be in a fit.
They are so ambitious while working and want to get as far as possible. They like to work on their own.
Do not worry about future and live for the moment, also family and traditional values are not so important to them. Do not like having the same partner for a long time, and not think that being faithful is important.

They like being with friends, going to lunches or pubs. They spend a lot of time caring about themselves, going to beauty centers, etc.
They do like spending much and keen on buying the cheapest products. Sometimes they can become a mainstream shopper as some brands can improve their appearances. They are quick brand adopters and are brand loyal.

They watch TV a lot, especially movies and gossips. They are not interested in news, like gossiping, cars, motorcycles, marketing, fashion. Do not listen to music a lot.

Overall, Magician brand archetype is a real challenge for the brands who want to adopt the magician strategy. But once you do the magic, the customers will become your loyal fans. Next to magician archetype, there are the hero and the outlaw. Hero archetype tries to prove itself in difficult action. An outlaw tries to break systems that do not work.

Is Magician your brand archetype?