Top 8 Snowboard Brands

The mankind was and is hopeless against stopping the greatest force in nature: time. Yet we succeeded in finding endless ways of handling the time we have. Facing fears and enjoying our limited time on Earth is an indicator that you nailed it. Snowboarding is one of the victories against it. We can easily make time slow down when we slide in below zero degrees down a steep mountain. In this dangerous journey, you need a trustworthy and reliable companion: a snowboard. Which companies could help us in finding a friend for this road? Let us “slide down” through the top snowboard brands together and uncover their nature.

What are the best snowboard brands?

Burton

Burton is the most recognizable brand in the industry. The brand combines creative designs with innovation to provide the best possible experience. As snowboards differ in their performance, they also have different materials used in production. At Burton, they strive to become an indivisible part of a snowboarding experience.

The company has notable sports figures as their ambassadors: Shaun White, Terje Haakonsen, Mark McMorris, and Kelly Clark. The brand gained even more popularity with the help of famous snowboarders. Besides the fame, the brand earned some trust points as well. To elaborate, regular customers trust the brand, because famous athletes increase the trustworthiness of Burton.

Burton constantly invests in research and development to walk with progress and chase innovation. Their product developers seek to capture every opportunity of finding the next innovative solution. With this mindset, the products of Burton become more diverse and contemporary.

The passion of Burton has started with their founder Jake Burton. The starting of the company was nothing but his dedication, love and constant drive for change. His passion pushed the company forward to become a game-changer in the market.

Lib Tech

Lib Tech is a snowboard company based in the USA. Their signature specifications are Magne-Traction edges and Banana Technology rocker shape. Lib Tech cherishes constant improvement and innovation in its products. New shapes and engineering solutions find their place in Lib Tech snowboards. With new construction methods, their snowboards enhance the abilities of athletes. They can match the styles of every snowboard lover, regardless of their level in snowboarding.

In Lib Tech, the company is all about self-expression. They make sure their snowboards are not only sport attributes, but artworks as well. Therefore, they unleash their creative spirit by collaborating with famous and authentic graphics artists. With the help of these artists, Lib Tech builds the “character” of snowboards by combining performance and authenticity. Their bold and “mid-level” graphics decorate the snowboards and become part of the snowboarder’s image.

Additionally, the company uses environmentally friendly and high-performance materials. Lib Tech maintains the reputation of a sustainable business. They use eco-friendly materials and zero hazardous waste in producing their products.

Arbor

Arbor is a 25-year old company with a strong commitment to innovation and creativity. They have invested their time and efforts into maintaining sustainable operations in the market. The combination of craftsmanship and sustainability has brought them to the position they are in today.

Arbor is famous for its Power Ply technology. This is what makes their snowboards unique and authentic in their way. Arbor is a company that worries about the well-being of the planet. They were one of the pioneers of eco-friendly companies in the snowboarding industry. In the beginning, their business model looked strange to others. With the help of loyal customers, they succeeded in spreading this mindset to other companies.

The company uses sustainably sourced wood and bamboo in production. Arbor tries to constantly innovate and experiment with their new designs. Their improvements in design enhance performance and improve the most important attributes of a great snowboard. With walking alongside progress, Arbor stays loyal to its business principles. They treat the planet as the common playground that companies and customers must protect with responsible behavior.

CAPiTA

CAPiTA is a relatively young company compared to the ones that we discussed above. Despite their shorter existence in the market, they captured their share of it. Their snowboards are handcrafted according to the golden international standards. Similar to other manufacturers in the industry, they cherish eco-friendly behavior as well.

The company finished the construction of their main manufacturing facility in Austria. It carries the name MARS1: Mothership Advanced Research Station 1. CAPiTA Mothership is a technologically advanced and ecologically responsible facility, where they develop and produce CAPiTA snowboards. The Mothership even won the Energy Globe Award for having 100% clean energy production. This award is not only an appreciation for their ecologically responsible attitude towards the planet. Additionally, it is a reputation booster and an indicator of a company that deserves trust and loyalty.

In addition to production, CAPiTA snowboards consist of recyclable materials. This means that their products do not become burdens for ecology. The company follows a zero-toxic material policy and dedicates itself to finding safer and eco-friendlier solutions. Their latest achievement is the introduction of Thermopolymer, which replaces traditional carbon fiber in snowboard production.

Rossignol.

Rossignol is one of the few companies in the industry that operates longer than a century. The company started in 1907 and was a leader in the industry. They started with ski production, and many elite athletes preferred Rossignol skis as their trusted companions. Starting from 1987, they launched the production of snowboards.

The transition to snowboard production was smooth and easy for Rossignol. Their scale of production, the experience of errors, facilities and trusted expertise smoothened the process even more. The company originates from French Alps, and snow sports are indivisible of the brand’s image.

Rossignol has a strong dedication to traditions and a stronger vision of the future. Besides staying loyal to the core values of the company, innovation is the other crucial aspect of development. Usage of wood in production comprises their DNA, and adding other technologically advanced materials makes their products more complete.

In addition to their product offerings, Rossignol also enjoys the reputation gained by other athletes. Throughout more than a century of existence, dozens of athletes brought medals home standing on Rossignol apparel. This reputation benefits to company’s image and builds more trust in the eyes of potential customers.

Salomon

Salomon has been around relatively longer than its competitors have. Similar to Rossignol, Salomon has also started their journey from skis. As the snowboards started emerging, Salomon has also taken over the market. By preserving their long-lasting traditions, they kept on adding their signature to the products. The new snowboards got their style and design that reflected decades of history.

The founder of Salomon said: “I’m fascinated by what I’ll do tomorrow”. This reflects the company’s passion for innovation and challenging what they have achieved the day before. They conquer new heights with every product they introduce to the market. Professionalism has become part of their image. The successes of professional athletes on the highest levels brought the company the fame and recognition they deserve. Salomon athletes have brought 18 medals in total from the Winter Olympic Games in Pyeongchang, South Korea.

Salomon has come a long way. A small wood workshop back in 1947 is now a massive company with its face and history. French Alps have another success story to tell to the world. They conquered new horizons with a commitment to constantly innovate and bring joy to customers. After all these years, Salomon is still a trusted partner that provides progressive gear to gift memorable moments

Gnu.

Gnu is all about fun and simple ways of having it. The founders are people who open innovative and creative ways of enriching the snowboarding experience. Their innovative and technologically rich designs enhance the experience for snowboarders. The parent company Mervin Made values eco-friendly behavior and makes sure their production process stays within this philosophy.

From materials and the process to power, Mervin Made treats our planet with love and respect. All-natural and renewable materials find their usage in snowboard production. Their production process causes zero harm to the environment. Production plants power from wind and water, and the materials used in production are 100% recyclable. With all these factors, Gnu can proudly consider itself a preserver of the planet.

Another crucial aspect is technology. In this beautiful sport, a few criteria define a great snowboard: design and performance. Firstly, the snowboard must fit the image of the rider with the design. It must truly reflect their personality. Secondly, it must be perfect for the rider performance-wise. Gnu snowboards come in various technical specifications to satisfy the ambitions of every rider.

Nitro

Nitro is a great example of a company that was born from a pure passion for a lifestyle. Real hardcore snowboarders Tommy Delago and Sepp Ardelt are the founders of the company. In the beginning, they were committed to sharing their love and dedication with others.

They were passionate to build what they dreamed of, and this eventually brought to the scaling of the company. The passion for the sport is at the core of the business. The dream of becoming a special brand has planted the seeds of a successful company. At Nitro, they make sure their product portfolio fits every snowboard lover. It is not a coincidence that the founders of Nitro call their company a “30-winters movie”.

Nitro can be proud of introducing game-changing technologies to the industry. Technologies like 3-Piece Binding, Re-Lace system, and Railkiller Edge are some of them. It is important to emphasize that they intentionally did not patent some of their technologies. The purpose was to transform the industry and raise the standards. This step is exceptional in terms of business. For Nitro, improving the business environment is equally important to healthy competition.

In a narrow market of snowboards, every company still has its face and unique signature. That is the beauty of marketing. Snowboard companies all bring different approaches to the same product. It is fascinating how the product propositions can be so different and still serve the same purpose. The brands that we discussed above share common qualities and values. However, they all have the differentiator that puts them apart from the competitions. Accordingly, it is later for the customer to decide whom they will gift their loyalty to. From the oldest companies to the younger ones, they have found their mission in the industry. That is it for today, be sure to check out more posts like this on our website.