Hedonists Buyer Persona
In this article we are going to explore one of the most fun and outgoing buyer persona’s: Hedonists. To start our journey I suggest you take a look at HEDONIST’s main features and insights. HEDONISTS are quite...
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Market Strategy and SWOT Analysis of Converse
Converse is a footwear brand headquartered in Massachusetts, USA, and is a wholly-owned subsidiary of Nike. In addition to basketball shoes, the company sells sportswear and gear. Converse is also a running and sports shoe specialist, recognizable...
Marketing Strategy and SWOT Analysis of Aesop
Don’t you enjoy that hydrating moisturizer at the end of the day that gives your face a smooth feel? And, of course, there are so many more products you can use for healthy and lovely skin. A...
4 Types of Market Segmentation
What is a company without its consumers? Many companies position a tremendous highlight on their audiences for that specific question, and there are many benchmarks. One of those is market segmentation. In short, companies adopt the latter...
Marketing Strategy and SWOT Analysis of Bud Light
Bud Light made its debut in the United States in 1982. It was branded as Budweiser Light from 1982 to 1984 and was only available in a 14.8 fl. oz. can. On this site, we’ve written extensively...
Market Segmentation of Energy Drinks
Recently there has been considerable hype about energy drinks. Adults are busy and attempt to maintain an “awake” lifestyle, so they ensure they manage everything on time, and caffeine enables people to hustle better. That does not...
6 B2B Buyer Persona Examples
We have already spoken about buyer personas in our previous blogs. This blog, however, will concentrate more on B2B Buyer Personas. Let us first define what the latter means. A B2B Buyer Persona is a portrayal of...
Market Segmentation of Levi’s
For most people, comfort comes before style. For others, fashion is more important than comfort. However, for a wide variety of people, both of those attributes are of equal importance. Those individuals favor specific brands that they...
Marketing Strategy and SWOT Analysis Of Twix
Twix is at the top of the list regarding the candy you want to see in the kids’ Halloween loot (or, let’s face it, you’re an adult and can go trick-or-treating if you wish). It’s the right...
Marketing Strategy and SWOT Analysis of JBL
Music mostly accompanies us during gatherings, road trips, and even time spent alone. One company that has found massive success in guiding people through their music listening is JBL. The latter is a brand that produces speakers...