Market Segmentation of iPhone
Fifteen years ago, all of us were using phones. But then, as the spread of Apple began wider and wider, most of us are using iPhones. And let us be truly honest here: how often have you...
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Target Markets of Patagonia and North Face
To find motivation in picking up an occupation, some factors need to be considered. For instance, it is easier to study in a more inviting environment. In a tidied-up room, around an accordingly decorated desk, etc. Similar...
Target Markets of PlayStation and Nintendo
It is always important to find time for hobbies as a contribution to not losing one’s sanity. In the world that we live in nowadays, everything seems to be slightly more advanced. Thus, it feels good that...
Carpe Diems Buyer Persona
This blogpost is dedicated to Carpe Diems a unique buyer persona with fancy lifestyle. To start our exploration journey, firstly let’s take a look at Carpe Diem’s insights and characteristics. Carpe Diems aren’t very sociable people, they...
Positioning Strategies of DELL and HP
In the reality of the 21st century, technology has an incredibly big role. Human beings around the world have at least 2 pieces of technological creations on them throughout the day. One of them is predictably a...
Customer persona examples
16 Buyer Personas Every businessman, startup or marketing manager spends most of his working day with his clients, learning about their behavior, developing communication messages addressed to them, holding meetings and negotiations with the latter. For all...
Target Market of General Motors, Cadillac and Chevrolet
With the advent of new technologies and the Internet, humanity has achieved significant advances in real-time communication across the world. People living in different parts of the continent can learn about a particular company very quickly. General...
Marketing Strategy and SWOT analysis of Foodpanda
While several years ago all of us used to cook by ourselves, nowadays, ordering food from somewhere else has become a daily habit because of our busy and saturated schedule. These days the international market is full...
Positioning Strategies of Fanta and Sprite
Suppose it is a hot summer day. The rays of the Sun are igniting every single thing around you. Probably you feel thirsty and need to drink a beverage that will suit the situation. What will you...
Positioning Strategies of Lay’s and Doritos
Lay’s and Doritos are American snack brands that are widely distributed and popular. On the one hand, Lay’s is a brand of potato chip varieties with 200 classical flavors. Doritos, on the other hand, is a brand...