Marketing Strategy and SWOT Analysis of Google Pixel
Collaborations or entering new markets are always a hit or miss for huge companies. That is because they are more “vulnerable” to their audience, and in case of dissatisfaction, it would be all downhill. Still, in the case of Google, all has been well since it introduces Google Pixel. The latter is a smartphone integrating the Android 7.1 operating system. The qualifications are also fantastic since the model has a 12.3-megapixel primary camera, a 5-inch touchscreen display, 4GB of RAM, an 8-megapixel selfie camera, and a weight of 5 ounces. Let’s dig deeper into this creation for further information regarding its success.
Mission and Vision of Google Pixel.
There is no official mission and vision statement for Google Pixel, but it reflects that of Google, so let’s discuss it.
The mission of Google is the following.
“To organize the world’s information and make it universally accessible and useful.”
Since the company’s inception, Google has vowed to use its proprietary algorithms to organize online content in the most helpful way possible, enabling people to obtain the information they need. The company’s mission strongly stresses a practical advantage because it wants to assist as many individuals as possible.
Since its founding in 1998, Google has continuously focused on delivering information to users more efficiently and timely. When returning results for queries, its PageRank relevance ranking technique provides a natural user experience by considering user clicks and anchor text.
As a result, the content deemed more valuable is displayed first on the results pages. This technology has only improved over time as Google expands into new markets, such as voice search through products like its virtual assistant, Google Home.
By giving consumers worldwide various methods to interact with their platform, Google wants to promote accessibility. Other ways Google intends to enhance user experience include enhanced accuracy for spoken directions provided by products like Google Ho and translation services to improve access to internet content written in other languages for those who do not understand English.
It has many resources available to it as a result of its success in the global technology market, which it uses to advance technology while constantly keeping in mind its mission: to make sure that everyone on the planet has access to information and technology so that everyone can be educated and informed without having barriers like poverty or language preventing them from progressing.
On to the vision statement!
“Providing access to the world’s information in one click.”
To “provide access to the world’s information in one click,” Google’s vision statement must be fulfilled, which acts as the basis for all corporate business choices.
Google has remained dedicated to innovation and pushing the limits of what is practical with technology to realize this audacious goal. As a result, the business has taken the lead in the market for both software and hardware, including cloud computing, internet search, and items like Chromebooks and Pixel phones.
Google also provides possibilities for people all around the world to acquire knowledge that was previously inaccessible through its myriad products and services.
As was previously mentioned, translations driven by AI, for instance, can help those who do not speak English or other frequently spoken languages grasp essential details about their surroundings or hobbies. Similarly, people from all walks of life may traverse unfamiliar places more easily, thanks to Google Maps’ turn-by-turn directions or virtual tours.
The positioning strategy of Google Pixel
To do that, let us look at the Instagram post below.
This post shows an awesome photo of Utorda Beach, Goa. Understandably the photo is taken by a Google Pixel smartphone.
It is in collaboration with an Instagram user named Mayur. Their long overdue family vacation became extraordinary when he finally stood at the velvety Utorda Beach sand.
His fascination with the waves made him stare at them for hours and hours. He was able to conclude something. Some of the waves were powerful, and some were gentle. However, after every crash, they always went back to the sea.
He could see the connection between the waves and the real life of human beings. There is an evident similarity between the waves and challenges that we meet.
Some people can get back up on their feet after daydreaming. However, the effect is so complex for others that they lose control. But what is more important is that all of the difficulties vanish in the end.
While deep in thought, Mayur decided to capture the beauty of the sea waves and took a photo with the Google Pixel phone.
Besides telling this extraordinary story, the brand engages its Instagram followers to share their memories by taking pictures with the fantastic smartphone.
Now, what can we gather from this Instagram post?
The biggest hint we get is the fascination and interest in how the waves work and comparing them to life situations. The world is beautiful, and it is a skill to be able to dig deeper into the various aspects of it.
And secondly, Mayur is not only having a fantastic time, but he is also capturing it.
With these points in mind, it is more than evident that the archetype that Google Pixel belongs to is the Magician.
What do we know about this archetype?
Desire: The interpretation of the fundamental laws of how the world or universe works
Aim: The ability to transform dreams into reality
Strategy: Assemble a vision and encounter it.
These are the messaging levels of the archetype.
Level one: The archetype contacts for suspicions, extrasensory or synchronistic adventures.
Level two: Relishes fascinating moments and transformation incidents.
Level three: Managing to follow the flow of life.
Level four: Acknowledging miracles, pushing from concept to manifestation.
The Magician archetype is the right fit for your brand if:
- The product or service aims to change lives
- The implicit commitment is to alter the customer
- It calls for New Age consumers or artistic creatives
- It encourages us to invent or develop consciousness.
- It has a simple technological idea
- It has a spiritual or psychological aspect.
- It is a modern and incredibly unique product
- It has a medium to high pricing
Brand archetypes: Why are they significant in practice?
Why are brand archetypes important in real life?
The emphasis of various businesses’ communication strategies may be on multiple platforms with different objectives. All of these messages, however, share a common logic. Currently, archetypal branding and communication are applied.
By using archetypal branding, you can ensure that your messages stick out and are clear and creative. Depending on how it is taken, an inspirational claim that your organization can reach every person on the planet will have a range of outcomes.
Learning is highly valued in one paradigm, but in the other, being a hero is highly valued. By using communication based on archetypes, marketing experts can combine their thoughts to generate more effective messaging.
To better understand how to turn your brand messaging into something more practical, look at the “8 Steps To a Complete Archetypal Branding.”
SWOT analysis of Google Pixel.
Just like the mission and vision, we will connect the SWOT of Google Pixel to that of Google.
Strengths
A large market share: One of Google’s biggest strengths is having a huge user base. This allows Google to draw insights from an incredible amount of data. It also provides Google to investigate and identify user behavior patterns, which will enable the company to better its user experience.
However, more importantly, having a solid market position lets Google be at the top of its competition. It relishes a dominant market share.
Strong Brand Awareness: Google is considered to be the leading search engine. People utilize and trust Google’s search engine for multiple reasons. It is dependable, fast, and reliable.
The latter is a result of years-long efforts, as well as a commitment to the goal of having high-quality services and products.
The company’s memorable logo, iconic advertising campaigns, and best products, such as Google Search, Gmail, Google Maps, and Google Meet, have all played a role in the company’s strong brand recognition worldwide. Based on that unique and firm strength, Google calls for minimal marketing when creating products.
Having an incredibly high brand awareness level is a strength for Google, as it implies that the company can successfully develop new services and products since customers are more likely to trust a brand that is respected and well-known.
It has also enabled Google to call for top talent worldwide, as many professionals strive to work at a reputable company such as Google.
Search engines market leader: First, Google is a search engine company that aids users in detecting information. It is the top search engine in the world, with fundamental analysts estimating that it has about 91% of the market share, dominating it. In some areas, the number is even higher; for instance, it is more than 97% in Europe.
The latter is a considerable strength since it helps Google secure partnerships, advertisers, and endorsements. Also, this gives Google access to a significant amount of information.
With that, Google can analyze trends, get better insights into user behavior, and better its search algorithms. As a result, Google provides more relevant and accurate search results bringing more finances into the picture.
Innovation culture: Googl’s culture since the beginning has been to encourage product development and innovation. It is a descriptive feature that distinguishes the company from its competitors.
Google encourages its employees to strive for creative minds and think outside the box to develop new ideas with enthusiasm and passion. The policy for employees is to spend 20% of their working time on what will bring Google the most advantage.
It is not simply limited to individual creativity. Teamwork is equally as important.
Android OS: You are undoubtedly aware that Google created Android OS. It is the most well-known mobile operating system worldwide. Of course, that also brings access to Google’s picture.
Many leading smartphone manufacturers, such as Samsung, Lenovo, and Xiaomi, include the Android operating system.
Weaknesses
Ad revenue over-dependence: Depending on advertisements to bring revenue is fantastic, but it is also one of the company’s weaknesses.
That is because while Google also earns income from other sources, they are far from matching up with ad revenue.
Hence, it would be helpful for the company to develop creative ways of gaining revenue.
Privacy policy concerns: During its different mechanisms, Google collects a lot of data from its users, and they have shown lots of anxiety regarding their privacy. That is because users must determine where their information goes, creating skepticism and losing trust in the company.
Spammers involved with the search algorithms: Bots and spammers have been involved in Google’s search algorithms and intent. Over time, search area spammers have evolved and adapted to contain low-quality content and new spam techniques.
Opportunities
Emerging technologies: Since 2022, AI has grown tremendously, and it is utilized in lots of areas, for instance, chatbots. Lots of big companies have already benefited from AI. Hence, there is a lot of room for its utilization by Google.
Cloud computing: Google falls 11% behind in the computing market compared to competitors. The cloud infrastructure keeps on developing each year. Hence, it is an excellent opportunity for Google to better its business and enter a fast-growing market.
Threats
Intense competition: Alphabet Inc, the parent company of Google, is among the globe’s biggest companies. It is involved in search, autonomous vehicles, entertainment, cloud computing, etc.
That means a lot of competition threatens Google’s position as a market leader.
The intense competition introduces multiple risks and challenges to Google, for instance, an ongoing pressure to innovate.
Lawsuits and privacy concerns: Being one of the world’s most influential and most prominent companies, one would not face that many cases. However, for instance, Google has faced never-ending lawsuits over time regarding intellectual property claims.
The target market of Google Pixel
To do so, let’s watch the video below.
This is a simple, to-the-point advertisement. It is of a Google Pixel user utilizing the magic eraser feature.
She could make the photo look perfect with the magic eraser to remove the shadows.
Any hints that you could detect?
The goal of the photo looking flawless is our major hint here.
And secondly, this woman is incredibly socially active, providing another significant hint.
That said, the segment that Google Pixel has chosen to target is Conscious Progressives.
Lifestyle and values:
Progressives are well-informed and interested. They are always looking for unutilized data. Since they typically gain something from Progressives, others around them frequently give them the benefit of the doubt.
Progressives are straightforward, logical people. You will notice their common sense, mainly how they handle money. They always spend money on things they do not need.
Progressives prioritize being likable. They become attractive as a result of a few things. Their outer look is what first makes them beautiful. However, their capacity to serve as the cherry on top of their confidence is greatly aided by both their brilliance and charisma.
They can rely on and have faith in their many friends here. As long as they can spend time with their friends, who they regard highly, they do not care where they go. Progressives place the highest priority on creating beautiful moments with their loved ones.
Progressives place a premium on having a fulfilling career. In any case, Progressives are only sometimes ready to give up something in exchange for a chance at success in their careers.
Giving back as much as possible to the organizations they support is essential to this group. Progressives will back them if they genuinely think the phenomena will occur. They are prepared to make their case and forcefully disprove any opposing viewpoints.
By their lifestyle selections, they show how ecologically friendly this segment is.
Every progressive’s best friend is unique and has something to offer. Progressives enjoy this because they enjoy being around exciting individuals.
In this industry, families are highly respected. They indeed spend a lot of time with their family.
Families need to recognize the accomplishments of Progressives. Progressives want some alone time, just like everyone else. They can use this time to develop plans and deliberate over the many choices they must make in their busy lives.
Progressives are trustworthy and cherish relationships. As a result, they favor committed relationships.
Attitude to shopping:
Progressives only give ads their full attention if they are attractive. Ads have to offer a message or noteworthy underlying meaning and be humorous.
That is because Progressives constantly value thoughtful analysis. This demographic does not give the packaging of the goods they purchase any thought. Progressives only assess the item and its intended use.
In reality, Progressives still take time to consider a purchase before buying it impulsively.
Quality is the second most crucial consideration when making a purchase. Progressives are big spenders on clothing because they are very concerned about their appearance. They mainly buy comfortable necessities.
Other interesting facts:
- Conscious Progressives are incredibly socially active
- Their hobbies speak of their intelligence for the most part.
- Progressives attempt not to be mainstream, but sometimes they appear to be that way.
- Conscious Progressives are passionate media consumers.
- Look at newspapers as an essential information source.
- They are active internet utilizes since it maintains their data on world news.
- The radio is yet another critical channel that they also use.
And that concludes the blog of Google Pixel, where we spoke about its mission, vision, archetype, SWOT, and segment. Please get to our main page for more helpful content like this one.
